Ello, Ello? New ‘No Ads’ Social Network Ello Is Blowing Up Right Now

We were discussing ello as a team a bit, passing around invites and musing on how the ad-free, users-as-product-free manifesto could possibly translate into real-world dollar$, a business-model conundrum we ourselves have tangled with in the past. One of the Fathym crew observed that people just don’t seem interested in paying for their privacy. Yet.

We think a lot about privacy. It’s uniquely important to all of us as individuals and of course, as a company. A move like this that appears to go against current start-up and business trends raises questions, such as, have we reached a point of being willing to pay for an ad-free garden of social Eden? What will it take for more people to appreciate the value placed on the data about their personal lives enough to want to take it back? What are the real-world social implications of connectivity that has to be bought in currency other than data? Could there possibly be enough people willing to pay for ad-free social media that would ease the fears that ello won’t or won’t be able to remain true to the values laid out in it’s manifesto?

We’re inspired by ello’s manifesto. It has a strong vision that addresses similar themes to Fathym’s core philosophy: engagement and empowerment, connection and collaboration.
We’ll be watching their space closely.

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